This is how you endure the most challenging of times

“He who has a Why to live for can bear almost any How.” – Friedrich Nietzsche

Hi Friend,

Do you lack purpose, direction on how you can finish your goals or how to be your best self? Well what you need is something that’s bigger than yourself to push you through adverse times and get you to the finish line. A meaningful why when you feel like giving up or taking the easy way out. German philosopher, Friedrich Nietzsche, said, “He who has a Why to live for can bear almost any How.” Because a powerful purpose trump’s potential. You can see this on the full display through the Ukrainian & Russian conflict. 


It’s been inspiring to see the valor of the Ukrainian people and their president as they defend their country against Russia’s invasion. 


Ukraine’s president, Volodymyr Zelensky, was actually a famous comedic actor in his country before being elected president in 2019.  During his presidential inauguration, Zelensky told his people that he doesn’t want to be celebrated or looked up to as a model. Saying, “I really do not want my picture in your offices, for the president is not an icon, an idol or a portrait. Hang your kids’ photos instead, and look at them each time you are making a decision.” 


Then at the beginning of the war Zelensky was offered to be rescued out of the country because everyone was certain of a quick defeat. Zelensky turned down being rescued. He said, “I need ammunition, not a ride.” 


So how are the Ukrainian people going toe to toe with an opponent that has way more resources and people? They are able to do so because their why is significant. They are fighting for their children’s future. It’s for the future of their country. Their motivation is bigger than their individual life, acquiring land, or because they were ordered to do so. 


The Russian military on the other hand doesn’t have that kind of purpose. It’s been reported their morale is extremely low as they try to understand what exactly they are fighting for. Because Ukraine knows what they are trying to achieve and why they are fighting they have figured out how to do it. 


While your country may (hopefully) not be getting invaded you can still harness a powerful purpose that will propel you through adversity. Figure out What you are working towards and why? If you don’t know what you want to accomplish or why then I promise you will never figure out How to get it. As a result, you will never live up to your potential. That’s why talent isn’t the most important thing in gauging future success. Discover what’s going to inform difficult decisions. Is it your children, spouse, parents, or those you want to serve? Don’t get hung up on the how, first discover a powerful why

Take care,